Top 5 Beauty Retail Apps on Android in Italy: Q2 2022 Performance

In the second quarter of 2022, the performance of the top five beauty retail apps on the Android platform in Italy showed varied trends in downloads and active users. This analysis provides a closer look at the weekly performance metrics for these apps, based on data from Sensor Tower.

Douglas – Parfüm & Kosmetik saw a fluctuating trend in weekly downloads, peaking at around 6.1K in mid-June. Active users started at approximately 29.3K in late March and peaked at about 32.4K in mid-June, showing a general upward trend throughout the quarter.

versione obsoleta - Sephora experienced a decline in weekly downloads at the beginning of the quarter, bottoming out at around 1.1K in early May. However, downloads picked up again, reaching 2.8K in mid-May. Active users started at 20K in late March, dipped to around 14.2K in early June, and then slightly increased to 16.2K by the end of June.

LOOKFANTASTIC -Beauty Shopping had a relatively steady download rate, with a notable increase to 2.6K in mid-June. Active users showed a similar trend, starting at about 19.1K in late March and maintaining around 17K to 18K towards the end of the quarter.

Notino: perfumes and cosmetics showed a varied download trend, peaking at 1.4K in late May. Active users increased from around 1.9K in late March to 3.1K by the end of June, indicating a growing user base.

Marionnaud had a modest download rate throughout the quarter, with a peak of 1K in late May. Unfortunately, no active user data was available for this app.

For more detailed insights and data, visit Sensor Tower.